<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=993124164089039&amp;ev=PageView&amp;noscript=1">

digetry Blog - Customer Focused Marketing

4 Tips to Align Your Business to Keep Customers Happy

Posted by Julie Morris

The Business of Busy Customers: How to Align Your Business to Keep Them Happy



As a business owner, you know a thing or two about being busy. Your customers lead busy lives too, and when you add in their personal responsibilities, such as family, school, and miscellaneous obligations, it doesn’t leave them with a lot of time to shop, whether that be B2C or B2B. This is why so many consumers shop online, and it is up to you to make their experience quick and seamless.

Read More

Topics: Thought Leadership, Business Ownership

5 Accounting Essentials Solopreneurs Should Know

Posted by Rae Steinbach

Many factors contribute to the success of a business. That said, one of the simplest is also one of the most important: strong accounting.

If you’re not keeping track of how much money you’re spending and how much you’re earning, you can’t stay afloat very long.

For example, maybe you’re coworking in Cincinnati or another major city. Renting space in these shared offices should be part of your monthly budget, and it’s important you weigh the pros and cons of a space like this. As someone working hard to get a business off the ground, you have many financial factors to consider. That’s why all solopreneurs should take the following basic accounting steps when starting their businesses . . .

Read More

Topics: Business Ownership

20 Questions to Ask on a Sales Discovery Call

Posted by Greg Schraff

While the focus at digetry is lead generation, it certainly makes sense to cover related topics, such as what to do with a lead when you get one, how to turn leads into prospects, and once a prospect, questions to ask on the sales discovery call. 

Read More

Topics: Digital Strategy & Marketing

5 Stress Management Tips for Overworked Business Owners

Posted by Julie Morris

Sometimes, it seems like your job is the most important thing in the world. This is especially true if you hold a high-responsibility position or own your own business.

However, this kind of dedication to work often leads to issues with chronic stress. Chronic stress can seriously harm your health, resulting in depression, heart disease, anxiety, a weakened immune system and high blood pressure. Managing stress will not only help your mind and body, but also it will give you the energy and motivation you need to hit new goals with your career.

Read More

Topics: Thought Leadership, Business Ownership

The Only 4 (Free) Tools You Need to Generate Leads Online

Posted by Greg Schraff

There are many different ways to generate leads, and many more tools to help you do so.

As a small business – or anyone else doing it on their own, including solopreneurs, startups, entrepreneurs, and the self-employed – you don’t have the time or resources to research, let alone pay for and use, all of the lead generation tools available to you.

To help you, I’ve written this post. It covers the absolute minimal requirements and the 4 tools you need in order to quickly and easily start to capture leads for your business – all for free.

Read More

Topics: Landing Pages, Offers, & CTAs

Separating Yourself from the Pack as a Startup

Posted by Payman Taei

Note: This is a guest post by Payman Taei, the founder of Visme.

According to one recent study, almost 543,000 new businesses spring to life each month, every month. If you're an entrepreneur that is looking to dip your toe in the proverbial waters of running a business, this is absolutely a good thing - it means that your dream is possible. It means that you can take that great idea you had and turn it into a meaningful reality. People are doing it all day, every day, in nearly every industry that you can think of.

Yet at the same time, there's also a darker reality at play - it means that almost more than ever before, new competitors are entering into already crowded industries with an alarming regularity. Yes, you can know the joy that comes with running your own business. But you're going to have to fight tooth and nail to make that happen.

There's a reason why only about two-thirds of businesses survive long enough to celebrate their second anniversary - ultimately, simply having a great idea isn't enough. If you really want to succeed as a startup and as an entrepreneur in general, you need to do anything and everything you can to separate yourself from the competition almost immediately.

This is challenging, sure - but one thing that it is NOT is impossible. Doing so simply requires you to keep a few key things in mind.

Read More

Topics: Digital Strategy & Marketing

Entrepreneur Success - What Is It That You're Good At?

Posted by Greg Schraff

“Our business can provide us with a mirror to see ourselves as we are, to see what we truly know and what we don’t know, to see ourselves honestly, directly, and immediately.” – Michael Gerber,  The E-Myth Revisited

What Is It That You’re Good At?

The answer to this question is a very important part of your entrepreneur success, and happiness, in starting and running your own business.


Because too many people start businesses out of necessity (because they lost their job or because their current employment situation is so intolerable that starting a business, even as a side hustle, is a necessity).

As a result, you may start a business around what you know as opposed to what you’re really good at. And this may be a recipe for failure . . .

Read More

Topics: Digital Strategy & Marketing

Marketing Success Means Marketing Focus

Posted by Greg Schraff

"What you stay focused on will grow." - Roy T. Bennett

I recently updated The Lead Generation Blueprint, streamlining it from 15 to 9 steps by eliminating a couple elements that aren’t central to lead generation. The result is a much tighter and clearer Blueprint. A much more “focused” Blueprint.

And that’s the theme of this post, focus.

“Focus” is the very first element that I address with every single client I work with, because everyone who is struggling to attract prospects has failed to include it properly in their marketing recipe. Your marketing success depends upon your ability to focus.

There are many elements of your marketing strategy that you need to focus on, from your product to the keywords you use to gain visibility online, and everything in-between.

To evaluate your own marketing focus, take this quick test . . .

Read More

Topics: Digital Strategy & Marketing

My Enterprise Rent-A-Car Customer Experience: A Cautionary Tale

Posted by Greg Schraff

I’m going to tell you a story about a bad customer experience I had recently.

The point of this story is not to shame the brand or get some type of retribution. Rather, the purpose is to point out how in today’s marketing environment – where the customer is the be-all and end-all – it’s not good enough to do “business as usual”, because if you ignore the customer there are too many competing options at the click of a mouse or a swipe of the finger, and too many channels with which to voice and amplify our displeasure . . . all of which is bad for business.

Read More

Topics: Digital Strategy & Marketing

The 6 Million Dollar Lead Generation Blueprint

Posted by Greg Schraff

Two years ago, I introduced The Lead Generation Blueprint. There were 15 steps, organized into three overarching or guiding principles: your Target Market, your Offer, and your Services. It was the first of its kind to organize all of the marketing elements required for lead generation into an outline for your own efforts.

But a blueprint is just that, an outline to follow. It does not contain the step-by-step instructions on how to build something. So out of necessity – because I found no such “how to” instructions for generating leads – I created my own: The Lead Generation System™.

In the process of creating The Lead Gen System™, I refined and optimized the original Lead Generation Blueprint. What results is what I’m calling The Lead Generation Blueprint Version 2.0.

I’ve streamlined the original Blueprint from 15 to 9 steps by eliminating a couple pieces that weren't core to lead generation. And I combined a couple elements into a single step. I also re-worked the three overarching principles into the 9 steps themselves. The result is a much tighter and clearer Blueprint. Just like Steve Austin . . . better than it was before. Better, stronger, faster! But you can judge for yourself. 

Read More

Topics: Lead Management

About this blog

This is digetry's blog where you will find all sorts of valuable marketing ideas and practical information about how you can generate more leads online.

If you would like to receive updates as new blogs are posted, put your email in below.

Subscribe to Blog Updates

Get More Leads Online!

Get digetry's FREE Lead Gen Blueprint 

  Lead Gen Blueprint!

Recent Posts