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digetry Blog - Customer Focused Marketing

Craft A Unique Value Proposition & Drive More Leads Online

Posted by Greg Schraff

Oct 8, 2016 1:44:00 PM

I’ve talked a lot about what’s required to generate leads online, and I’m not referring to just getting a couple leads here and there, I’m talking about building a process to predictably produce qualified leads on a consistent basis. 

At a high level, your Target Market, Offer, and Services need to be aligned. Within each of these three elements there are steps you need to take in order to ensure alignment, which is all documented in our Lead Generation Blueprint.

In addition, you must bring an intense Focus to the process.

Trying to be everything to everyone is a recipe for failure, particularly when it comes to B2B lead generation.

For example, one mistake I see a lot of small and mid-sized business make are websites that promote a laundry list of services to deliver on a vague offering for a wide range of target markets.

Compounding this mistake is another common error that I see (or don’t see, in this case): the absence of a differentiating value proposition.

Not knowing, or at least not articulating, what makes your business unique and worth your customer’s money and time is a missed opportunity to attract and engage your ideal prospect.

So, in this post we are going to discuss how to create a differentiating value proposition, one that clearly articulates the rare value you can bring to your customers and why someone should work with you.

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Topics: Digital Strategy & Marketing

What's the Best Advice for Someone Starting a Business?

Posted by Greg Schraff

Oct 1, 2016 5:19:19 PM

I know that there are many people out there who, like me, have had an idea to start their own business.

But because of the complexities of marketing and minimal knowledge of where to begin some give up or stall because their business never gains the momentum necessary to sustain itself. 

There are as many resources for starting a business as there are components to running one.

But, when anyone asks me, What’s the best advice for someone starting a business, my answer always is, every business starts with a sale.

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Topics: Digital Strategy & Marketing, Thought Leadership

Use Twitter to Increase B2B Leads Online, For Free

Posted by Greg Schraff

Sep 24, 2016 6:49:43 PM

At one point, not long ago, I was not too keen on Twitter’s ability to generate clicks and leads.

But I’ve since changed my mind. 

I’ve learned first-hand that Twitter actually can be very effective at lead generation – to the tune of over one new lead a day, and growing. And this from having zero leads a day just 6 months ago.

Best of all, I’m not spending a dime of my money to do this, just the time and effort I put in.

Here’s how I learned to use Twitter to increase my B2B leads online, for Free!

 

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Topics: Social Media

Create Stunning Graphics for Your Small Business Marketing Campaigns

Posted by Greg Schraff

Sep 16, 2016 3:36:12 PM

It’s a visual (marketing) world we live in.

And content is one of your best marketing vehicles.

More and more content is being created and consumed via video, social media (which is highly visual), infographics and more. And that which is actually written needs to factor in ‘readability’ - which means including images and graphics.

As a small business, entrepreneur, solopreneur, or anyone that lacks the resources to create professional looking graphics, this post is for you.

Below are two, indispensable, free tools that you can use to create high quality, professional looking graphics to boost your small business marketing campaigns. (Hell, I produced the graphic you see above in less than 15 minutes!)

 

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Topics: Blogging, Social Media, Landing Pages, Offers, & CTAs

B2B Social Media Best Practices - 4 Common Small Business Mistakes

Posted by Greg Schraff

Sep 7, 2016 4:49:17 PM

I have found that the best platforms for small business social media marketing, particularly businesses selling professional services, are LinkedIn, Twitter, and Facebook. 

I'll explain why I particularly like these three for B2B social media in a seperate post, but the focus of this post is four common mistakes I see many small businesses make in all three of these platforms, all of which negatively impact your social media lead generation capabilities.

The common mistake I see many businesses make on LinkedIn, Twitter and Facebook is not following B2B social media best practices in each of these areas:

1)  Page profile

2)  Type of content being posted

3)  Frequency of posts

4)  Use of links within the posts

Let's look at each of these in detail.

 

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Topics: Social Media

Website Lead Conversion Best Practices: 27 Things to Optimize

Posted by Greg Schraff

Aug 26, 2016 12:27:37 PM

 

 

The 27 things you need to optimize in your online marketing in order to achieve consistent and predicable lead conversion

As the saying goes, when it comes to creating a successful business everything starts with a sale.

Generate sales and things have a tendency to fall into place. Struggle to get sales, and your business flounders.

But, in order to get sales you first need to generate interest. That is, you need to generate leads – and the best, most effective way is to get these leads online.

Lead generation is especially important if you sell professional services   

Because the price point is higher with services, the sales cycle is naturally longer, and a lull in your lead flow results in a sales drought – often the dagger for young, cash strapped businesses trying to get off the ground.

Without a steady stream of qualified leads business growth will be unpredictable, at best.

Achieving lead flow is not easy, especially if you are building your prospect list from scratch, but it can be done. Like every other aspect of business, if you want success you need a plan, and you need to execute this plan on a regular and consistent basis.

This blog post is that plan – it is the ultimate guide to lead conversion: a 27-point, best practice outline to generating and converting new B2B leads online.

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Topics: Digital Strategy & Marketing, Lead Management

Qualified Leads & Business Success (How I Learned the Hard Way)

Posted by Greg Schraff

Aug 19, 2016 11:47:44 AM

Despite what someone else may tell you or what you believe, business success begins with your first sale (yes, you can develop your product or service, build your website, surround yourself with business essentials – phone, business cards, workspace, etc. – but all of this is naught if you don’t have customers who are paying for all this overhead). 

In order to make a sale, you need prospects – and before too long, many prospects – preferably prospects qualified to the point where they have an identified need for your service.

When you are starting from scratch, generating interest, attracting and converting leads, is a challenge.

“Let’s face it, starting a business is difficult, extremely difficult,
especially if you are bootstrapping and doing it alone.” (Tweet This!)

I learned this the hard way.

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Topics: Lead Management

10 Personalization Tactics For More Email Leads

Posted by Greg Schraff

Aug 12, 2016 12:29:45 PM

Use These Techniques to Create Targeted Email That Result In More B2B Sales Leads

Although email has lost some of its luster as a marketing channel (primarily because it has been around so long and because it has been abused, email is still one of the most effective lead generation and sales tools at your disposal. 

In previous posts on the topic we’ve covered why it’s paramount to define a clear goal for your email and the importance of segmenting your recipient list. We are going to continue the theme of email marketing best practices by covering another key component of successful email: personalization.

Here are 10 great ways to ‘get personal’ and generate more email leads for your business. (Tweet This!)

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Topics: Email

The 6 Essential Lead Conversion Metrics You Must Track

Posted by Greg Schraff

Jul 12, 2016 10:31:00 AM

If you’ve been following this blog post for the past 3 months or so, you’ve arrived at the last entry of the lead conversion Blueprint (and if you are just joining this thread, you can catch up here). 

By now, you should be ready to launch your pilot campaign

But remember, marketing is testing, and if you aren’t tracking and measuring the performance of your campaigns there isn’t much point in launching it at all.

So, without further ado, here are 6 essential marketing performance indicators that every business needs to track and measure for B2B sales leads.

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Topics: Digital Strategy & Marketing, Lead Management

The Process for Creating a Successful B2B Lead Generation Campaign

Posted by Greg Schraff

Jul 5, 2016 10:38:57 AM

Congratulations!

You’ve done all the research and work required to understand your Target Market, craft your Offer, and align your Services to reach and resonate with the best sales prospects and customers for your business.

Now it’s time to put it all into action! 

It’s time to create a campaign that draws upon all the steps in the B2B Lead Generation Blueprint and start generating new sales leads online!

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Topics: Digital Strategy & Marketing, SEO, Lead Management

About this blog

This is digetry's blog where you will find all sorts of valuable marketing ideas and practical information about how you can generate more B2B leads online.

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