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Payman Taei

Payman Taei is the founder of Visme, an easy-to-use online tool to create engaging presentations, infographics, and other forms of visual content.

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Separating Yourself from the Pack as a Startup

Posted by Payman Taei

Note: This is a guest post by Payman Taei, the founder of Visme.

According to one recent study, almost 543,000 new businesses spring to life each month, every month. If you're an entrepreneur that is looking to dip your toe in the proverbial waters of running a business, this is absolutely a good thing - it means that your dream is possible. It means that you can take that great idea you had and turn it into a meaningful reality. People are doing it all day, every day, in nearly every industry that you can think of.

Yet at the same time, there's also a darker reality at play - it means that almost more than ever before, new competitors are entering into already crowded industries with an alarming regularity. Yes, you can know the joy that comes with running your own business. But you're going to have to fight tooth and nail to make that happen.

There's a reason why only about two-thirds of businesses survive long enough to celebrate their second anniversary - ultimately, simply having a great idea isn't enough. If you really want to succeed as a startup and as an entrepreneur in general, you need to do anything and everything you can to separate yourself from the competition almost immediately.

This is challenging, sure - but one thing that it is NOT is impossible. Doing so simply requires you to keep a few key things in mind.

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Topics: Digital Strategy & Marketing

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