Generating leads is not easy. It requires hard work and (proverbial) perspiration.
It’s not just the level of effort that equates to results, however. Like any other business activity, having a process or a plan in place will produce better results, more efficiently and more effectively.
It’s the same with lead generation. For this reason, we’ve created a blueprint for generating B2B leads online.
A blueprint is used as a reference or guide. Like any good blueprint, digetry’s Lead Gen Blueprint is a plan that documents how something needs be built (you can get a complete description of the Blueprint here).
As you can see from the Blueprint itself, there are many component parts, each of which has its own set of details.
In this post, we are going to look at the first element in the Blueprint, Customer Identification - knowing who your customers are and what they are looking for - to understand how it fits into the larger online lead conversion process.