"What you stay focused on will grow." - Roy T. Bennett
I recently updated The Lead Generation Blueprint, streamlining it from 15 to 9 steps by eliminating a couple elements that aren’t central to lead generation. The result is a much tighter and clearer Blueprint. A much more “focused” Blueprint.
And that’s the theme of this post, focus.
“Focus” is the very first element that I address with every single client I work with, because everyone who is struggling to attract prospects has failed to include it properly in their marketing recipe. Your marketing success depends upon your ability to focus.
There are many elements of your marketing strategy that you need to focus on, from your product to the keywords you use to gain visibility online, and everything in-between.
To evaluate your own marketing focus, take this quick test . . .