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digetry Blog - Customer Focused Marketing

Separating Yourself from the Pack as a Startup

Posted by Payman Taei

Note: This is a guest post by Payman Taei, the founder of Visme.

According to one recent study, almost 543,000 new businesses spring to life each month, every month. If you're an entrepreneur that is looking to dip your toe in the proverbial waters of running a business, this is absolutely a good thing - it means that your dream is possible. It means that you can take that great idea you had and turn it into a meaningful reality. People are doing it all day, every day, in nearly every industry that you can think of.

Yet at the same time, there's also a darker reality at play - it means that almost more than ever before, new competitors are entering into already crowded industries with an alarming regularity. Yes, you can know the joy that comes with running your own business. But you're going to have to fight tooth and nail to make that happen.

There's a reason why only about two-thirds of businesses survive long enough to celebrate their second anniversary - ultimately, simply having a great idea isn't enough. If you really want to succeed as a startup and as an entrepreneur in general, you need to do anything and everything you can to separate yourself from the competition almost immediately.

This is challenging, sure - but one thing that it is NOT is impossible. Doing so simply requires you to keep a few key things in mind.

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Topics: Digital Strategy & Marketing

Entrepreneur Success - What Is It That You're Good At?

Posted by Greg Schraff

“Our business can provide us with a mirror to see ourselves as we are, to see what we truly know and what we don’t know, to see ourselves honestly, directly, and immediately.” – Michael Gerber,  The E-Myth Revisited

What Is It That You’re Good At?

The answer to this question is a very important part of your entrepreneur success, and happiness, in starting and running your own business.

Why?

Because too many people start businesses out of necessity (because they lost their job or because their current employment situation is so intolerable that starting a business, even as a side hustle, is a necessity).

As a result, you may start a business around what you know as opposed to what you’re really good at. And this may be a recipe for failure . . .

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Topics: Digital Strategy & Marketing

Marketing Success Means Marketing Focus

Posted by Greg Schraff

"What you stay focused on will grow." - Roy T. Bennett

I recently updated The Lead Generation Blueprint, streamlining it from 15 to 9 steps by eliminating a couple elements that aren’t central to lead generation. The result is a much tighter and clearer Blueprint. A much more “focused” Blueprint.

And that’s the theme of this post, focus.

“Focus” is the very first element that I address with every single client I work with, because everyone who is struggling to attract prospects has failed to include it properly in their marketing recipe. Your marketing success depends upon your ability to focus.

There are many elements of your marketing strategy that you need to focus on, from your product to the keywords you use to gain visibility online, and everything in-between.

To evaluate your own marketing focus, take this quick test . . .

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Topics: Digital Strategy & Marketing

My Enterprise Rent-A-Car Customer Experience: A Cautionary Tale

Posted by Greg Schraff

I’m going to tell you a story about a bad customer experience I had recently.

The point of this story is not to shame the brand or get some type of retribution. Rather, the purpose is to point out how in today’s marketing environment – where the customer is the be-all and end-all – it’s not good enough to do “business as usual”, because if you ignore the customer there are too many competing options at the click of a mouse or a swipe of the finger, and too many channels with which to voice and amplify our displeasure . . . all of which is bad for business.

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Topics: Digital Strategy & Marketing

Digital Marketing Rock Stars: 5 Trends in the Year Ahead

Posted by Greg Schraff

Not too long ago I participated in an excellent webinar round table, Marketing Predictions for 2018, sponsored by Mention. It featured many rock stars from the digital marketing universe, including Larry Kim, Brian Dean, and Aaron Orendorff, among others from HubSpot, Buffer, and CoSchedule. There were 5 topics that everyone agreed are trends to pay attention to. And, I identified a 6th, bonus trend, that all the panelist had in common . . .

 

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Topics: Digital Strategy & Marketing, Thought Leadership

Craft A Unique Value Proposition & Drive More Leads Online

Posted by Greg Schraff

I’ve talked a lot about what’s required to generate leads online, and I’m not referring to just getting a couple leads here and there, I’m talking about building a process to predictably produce qualified leads on a consistent basis. 

At a high level, your Target Market, Offer, and Services need to be aligned. Within each of these three elements there are steps you need to take in order to ensure alignment, which is all documented in our Lead Generation Blueprint.

In addition, you must bring an intense Focus to the process.

Trying to be everything to everyone is a recipe for failure, particularly when it comes to B2B lead generation.

For example, one mistake I see a lot of small and mid-sized business make are websites that promote a laundry list of services to deliver on a vague offering for a wide range of target markets.

Compounding this mistake is another common error that I see (or don’t see, in this case): the absence of a differentiating value proposition.

Not knowing, or at least not articulating, what makes your business unique and worth your customer’s money and time is a missed opportunity to attract and engage your ideal prospect.

So, in this post we are going to discuss how to create a differentiating value proposition, one that clearly articulates the rare value you can bring to your customers and why someone should work with you.

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Topics: Digital Strategy & Marketing

What's the Best Advice for Someone Starting a Business?

Posted by Greg Schraff

I know that there are many people out there who, like me, have had an idea to start their own business.

But because of the complexities of marketing and minimal knowledge of where to begin some give up or stall because their business never gains the momentum necessary to sustain itself. 

There are as many resources for starting a business as there are components to running one.

But, when anyone asks me, What’s the best advice for someone starting a business, my answer always is, every business starts with a sale.

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Topics: Digital Strategy & Marketing, Thought Leadership

Website Lead Conversion Best Practices: 27 Things to Optimize

Posted by Greg Schraff

 

 

The 27 things you need to optimize in your online marketing in order to achieve consistent and predicable lead conversion

As the saying goes, when it comes to creating a successful business everything starts with a sale.

Generate sales and things have a tendency to fall into place. Struggle to get sales, and your business flounders.

But, in order to get sales you first need to generate interest. That is, you need to generate leads – and the best, most effective way is to get these leads online.

Lead generation is especially important if you sell professional services   

Because the price point is higher with services, the sales cycle is naturally longer, and a lull in your lead flow results in a sales drought – often the dagger for young, cash strapped businesses trying to get off the ground.

Without a steady stream of qualified leads business growth will be unpredictable, at best.

Achieving lead flow is not easy, especially if you are building your prospect list from scratch, but it can be done. Like every other aspect of business, if you want success you need a plan, and you need to execute this plan on a regular and consistent basis.

This blog post is that plan – it is the ultimate guide to lead conversion: a 27-point, best practice outline to generating and converting new leads online.

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Topics: Digital Strategy & Marketing, Lead Management

The 6 Essential Lead Conversion Metrics You Must Track

Posted by Greg Schraff

If you’ve been following this blog post for the past 3 months or so, you’ve arrived at the last entry of the lead conversion Blueprint (and if you are just joining this thread, you can catch up here). 

By now, you should be ready to launch your pilot campaign

But remember, marketing is testing, and if you aren’t tracking and measuring the performance of your campaigns there isn’t much point in launching it at all.

So, without further ado, here are 6 essential marketing performance indicators that every business needs to track and measure for B2B sales leads.

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Topics: Digital Strategy & Marketing, Lead Management

The Process for Creating a Successful Lead Generation Campaign

Posted by Greg Schraff

Congratulations!

You’ve done all the research and work required to understand your Target Market, craft your Offer, and align your Services to reach and resonate with the best sales prospects and customers for your business.

Now it’s time to put it all into action! 

It’s time to create a campaign that draws upon all the steps in the Lead Generation Blueprint and start generating new sales leads online!

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Topics: Digital Strategy & Marketing, SEO, Lead Management

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This is digetry's blog where you will find all sorts of valuable marketing ideas and practical information about how you can generate more leads online.

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