Use These Techniques to Create Targeted Email That Result In More Sales Leads
Although email has lost some of its luster as a marketing channel (primarily because it has been around so long and because it has been abused, email is still one of the most effective lead generation and sales tools at your disposal.
In previous posts on the topic we’ve covered why it’s paramount to define a clear goal for your email and the importance of segmenting your recipient list. We are going to continue the theme of email marketing best practices by covering another key component of successful email: personalization.
Here are 10 great ways to ‘get personal’ and generate more email leads for your business. (Tweet This!)