Two years ago, I introduced The Lead Generation Blueprint. There were 15 steps, organized into three overarching or guiding principles: your Target Market, your Offer, and your Services. It was the first of its kind to organize all of the marketing elements required for lead generation into an outline for your own efforts.
But a blueprint is just that, an outline to follow. It does not contain the step-by-step instructions on how to build something. So out of necessity – because I found no such “how to” instructions for generating leads – I created my own: The Lead Generation System™.
In the process of creating The Lead Gen System™, I refined and optimized the original Lead Generation Blueprint. What results is what I’m calling The Lead Generation Blueprint Version 2.0.
I’ve streamlined the original Blueprint from 15 to 9 steps by eliminating a couple pieces that weren't core to lead generation. And I combined a couple elements into a single step. I also re-worked the three overarching principles into the 9 steps themselves. The result is a much tighter and clearer Blueprint. Just like Steve Austin . . . better than it was before. Better, stronger, faster! But you can judge for yourself.