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digetry Blog - Customer Focused Marketing

4 Tips to Align Your Business to Keep Customers Happy

Posted by Julie Morris

The Business of Busy Customers: How to Align Your Business to Keep Them Happy

 

 

As a business owner, you know a thing or two about being busy. Your customers lead busy lives too, and when you add in their personal responsibilities, such as family, school, and miscellaneous obligations, it doesn’t leave them with a lot of time to shop, whether that be B2C or B2B. This is why so many consumers shop online, and it is up to you to make their experience quick and seamless.

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Topics: Thought Leadership, Business Ownership

5 Stress Management Tips for Overworked Business Owners

Posted by Julie Morris

Sometimes, it seems like your job is the most important thing in the world. This is especially true if you hold a high-responsibility position or own your own business.

However, this kind of dedication to work often leads to issues with chronic stress. Chronic stress can seriously harm your health, resulting in depression, heart disease, anxiety, a weakened immune system and high blood pressure. Managing stress will not only help your mind and body, but also it will give you the energy and motivation you need to hit new goals with your career.

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Topics: Thought Leadership, Business Ownership

Digital Marketing Rock Stars: 5 Trends in the Year Ahead

Posted by Greg Schraff

Not too long ago I participated in an excellent webinar round table, Marketing Predictions for 2018, sponsored by Mention. It featured many rock stars from the digital marketing universe, including Larry Kim, Brian Dean, and Aaron Orendorff, among others from HubSpot, Buffer, and CoSchedule. There were 5 topics that everyone agreed are trends to pay attention to. And, I identified a 6th, bonus trend, that all the panelist had in common . . .

 

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Topics: Digital Strategy & Marketing, Thought Leadership

What's the Best Advice for Someone Starting a Business?

Posted by Greg Schraff

I know that there are many people out there who, like me, have had an idea to start their own business.

But because of the complexities of marketing and minimal knowledge of where to begin some give up or stall because their business never gains the momentum necessary to sustain itself. 

There are as many resources for starting a business as there are components to running one.

But, when anyone asks me, What’s the best advice for someone starting a business, my answer always is, every business starts with a sale.

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Topics: Digital Strategy & Marketing, Thought Leadership

Impression Management: Why You Need to Create a Personal Brand Online

Posted by Greg Schraff

Brand Yourself Online and Reach Your Target Audience

The publishing, automation, and optimization tools the Internet has spawned has made it possible for any organization, as small as a single person, to reach levels of public awareness and mindshare that previously was the domain of Fortune 500 companies. One only has to look at the examples of Gary Vaynerchuk, Jay Baer, and Jeff Cohen

This reality is consistent with the movement that began a long time ago when technology converged with mass media, and is culminating with the ability of anyone to create a personal brand.

And today, not only is this possible, but branding yourself online is necessary (tweet this!). Here’s why . . .

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Topics: Digital Strategy & Marketing, Thought Leadership

Humanize Marketing & Build Trust Online

Posted by Greg Schraff

Two Ways to Regain the Trust of your Customers  

A previous blog post on Thought Leadership Marketing discussed why consumers don’t trust brands and the impact of this mistrust on your marketing.

Given the level of skepticism that exists, as a brand, how do you reach and resonate with your target audience? 

One place to start is to rebuild the trust online. As a business leader, there are two ways to do this.

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Topics: Digital Strategy & Marketing, Blogging, Thought Leadership

Empowered Consumers Drive Marketing: 3 Reasons They Mistrust Brands

Posted by Greg Schraff

Why Consumers Are Skeptical of Online Marketing

The previous blog post on thought leadership discussed why brands must transform marketing from something most people hate to something that they love, and how this type of shift in strategy can be more easily accomplished by thought leadership marketing.

But it’s important to cover what’s behind this need to shift strategy, and it has to do with the fact that consumers, whether they be B2C or B2B, don’t trust brands anymore.

Empowered consumers drive marketing, and there are three key reasons they don't trust brands.

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Topics: Customer Decision Journey, Thought Leadership

Thought Leadership Marketing and Small Business Success

Posted by Greg Schraff

Starting a small to mid-sized business and thought leadership go hand-in-hand.

We all know how the Internet has altered the way prospects and customers access information, connect, look for products and services, purchase, and share. As a result, marketing, as we used to know it, has changed. 

While this change affects businesses of all shapes and sizes, B2C and B2B, it is particularly important for small to mid-sized business – they are in a unique position to take advantage of current marketing trends, and particularly, thought leadership marketing.

Let me explain . . .

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Topics: Digital Strategy & Marketing, Thought Leadership

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This is digetry's blog where you will find all sorts of valuable marketing ideas and practical information about how you can generate more leads online.

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