Blogs help attract new visitors to your site and they contribute to converting these visitors into qualified leads. In addition, the more you blog – the more your blog posts increase – the more your search traffic increases.
This guide contains 24 practical action items you need to consider for your blogging practice, including:
Write unique, educational content
Format your blog properly
Optimize your blog for search engines
Promote your blog through social media
There are over 20 additional best practices that you can use to craft compelling and useful blog posts. Use this guide for your own purposes, or share it with your marketing team. It's a great asset for all marketers.