Social media is excellent for sharing relevant content and nurturing relationships online, and it benefits all phases of digital marketing, from attracting visitors to your site, to converting visitors to qualified leads, including closing qualified leads, and finally delighting customers.
Given the importance of B2B social media strategy to your marketing success, this guide contains practical best practices you need to consider to genterate social media leads, including:
Optimize your company's profile
Share relevant industry content
Create a social media style guide
Get all the best practices that you can use to craft compelling and useful social media posts. Use this guide for your own purposes, or share it with your marketing team. It's a great asset for all marketers.