Understand Your Customer

Talking with your customers is the most direct way of learning about their attitude toward your product or service and it allows you to move away from what you think to what your customer thinks.

Talking with your customers:

• Reveals Differentiators – what is unique about your product or service, what do customers appreciate, and what are you really good at
• Confirms/Identify Opportunities – both those that you know exist and those you might not have thought about previously
• Clarifies Messaging – what you need to communicate and which obstacles you need to overcome
• Identifies Gaps – understand what gaps exist between what you offer and what your customers want

Download a list of questions to ask your customers what they think of your product or service.